For independent UK restaurants, cafés and pubs

Every Google review answered. Properly. Within one working day.

Glowing Word Review Desk writes a thoughtful reply to every new Google review in your voice. A real person checks each one before it goes live, so you can get back to running the place.

Sign-ups opening soon See a sample reply

Launching shortly. £79 a month, monthly rolling, cancel any time. No passwords shared.

  • Person-checked replies within one working day
  • Same-day alerts for 1★ and 2★ reviews
  • A short monthly report on what guests are saying
This week's reviewsIllustration
JM
★★★★★ Replied
"Best Sunday roast we've had in ages…"
AK
★★★★★ Replied
"Lovely staff, a bit of a wait for drinks…"
RT
★★★★★ Alert sent to owner
"Our table booking wasn't on the system…"
SB
★★★★★ Draft being checked
"Brilliant flat white and the cake…"
The problem

Unanswered reviews are on show to every new customer

Your Google profile is often the first thing someone sees before they book or walk in. When reviews go unanswered, especially the critical ones, it can look like nobody is listening, even when the team cares a great deal.

No time

Service comes first

Replying well takes time you don't have between deliveries, rotas and a full dining room.

The tricky ones

Bad reviews sting

A calm, professional reply to a 1★ review is hard to write at midnight. A rushed one can make things worse.

Missed signals

Patterns get lost

The same comment about slow drinks or cold chips can come up for weeks before anyone notices.

How it works

Three steps, about ten minutes of your time

Tell us about your place

Fill in a short form: your tone of voice, anything we should never say, and who to call about a bad review.

Add us as a Manager

In Google Business Profile, you add our account as a Manager. You never share your password, you stay the owner, and you can remove us with one click.

We reply, you relax

We draft a reply to every new review and a person checks it, then it's posted within one working day. You get an alert straight away for any 1★ or 2★ review.

Want to approve replies first? No problem. For as long as you like, we can send you each reply to approve before it's posted. We only post without your approval if you have told us in writing that's what you want.
Sample

What a good reply looks like

Before: no reply
★★★★★ · 2 weeks ago

"Food was lovely but we waited 40 minutes for our mains and nobody told us why. Probably won't rush back."

No response from the owner. Anyone looking at the profile can see that.
After: a person-checked reply
★★★★★ · 2 weeks ago

"Food was lovely but we waited 40 minutes for our mains and nobody told us why. Probably won't rush back."

Response from the owner
Thank you for taking the time to write this, and we're really glad you enjoyed the food. You're right that a 40-minute wait is too long, and you should have been told what was happening. We've talked this through with the team so that guests are kept informed when the kitchen is busy. If you'd like to tell us more, please drop us a line at the restaurant. We'd love the chance to look after you better next time.

This is an illustration we wrote for this page. It is not a real review or a real customer. Real replies are written to your own style guide and checked by a person before they're posted.

Pricing

One simple plan

Glowing Word Review Desk

£79 per month, per location

  • A reply to every new Google review, in your voice
  • Every reply checked by a person, and posted within one working day
  • Same-day alerts for 1★ and 2★ reviews, sent to the contact you choose
  • A monthly insight report: themes, praise and recurring issues
  • Approve-first mode whenever you want it
  • Monthly rolling. Cancel any time.
Opening soon
Optional

Profile setup: £99 one-off

We tidy up your Google Business Profile for you: an accurate business description, your services, categories and opening hours, all within Google's guidelines. We make the changes ourselves. You don't get a report to work through.

Prices shown are what you pay.

FAQ

Questions owners ask

Do I have to give you my Google password?

No. You add us as a Manager on your Google Business Profile, which is Google's standard way of giving someone access. You remain the owner and can remove our access at any time from your profile settings.

How do you get our tone right?

You tell us in the sign-up form how you like to sound and anything we should never say. We turn that into a short style guide. If you like, you can approve every reply before it's posted until you're happy with how they read.

What happens with a bad review?

We alert your chosen contact the same day. We draft a calm, professional reply that never argues, never shares private details and never admits anything on your behalf. If a review mentions something serious, such as an injury, an allergy or legal action, we check with you before replying.

Can I cancel?

Yes. It's monthly rolling with no minimum term. Tell us by email and we'll stop at the end of your current month. Then remove us as a Manager, or ask us to remove ourselves.

Will this improve my Google ranking or bring in more customers?

We don't promise rankings, traffic or bookings, and nobody honestly can. Google says that replying to reviews shows you value feedback and can help your business stand out. What we promise is that every review gets a good, timely reply.

Do you write reviews or help us get more 5★ reviews?

We never write, buy or fake reviews, and we never filter which customers get asked to leave one. That breaks Google's policies and UK consumer law. If you want to ask for more reviews, we can suggest fair, neutral ways to ask every customer.

What do you do with our data?

We use your contact details and your profile's reviews only to provide the service. We don't sell data or use it for advertising, and we store it securely. We will publish a full privacy notice before sign-ups open.

Opening soon for independent restaurants, cafés and pubs

Sign-ups open shortly. When they do, the form will take about five minutes, and we'll be in touch within one working day to confirm the details and help you add us as a Manager.

Sign-ups opening soon